INDUSTRY NEWS

A focus on technology: Bystronic launches the digital magazine Naratek

Industry News

January 2020

New technologies offer a wealth of fabric for stories. The focus of the digital magazine Naratek is on telling these stories in an unexpected and visually rich manner. The initiator of the bilingual platform, the Swiss industrial company Bystronic, made a conscious decision to remain in the background.

Every technology builds on the work of people who are committed to shaping the future. Naratek tells these people’s stories. New technologies and their creators are presented, innovations explained, and trends are critically scrutinized. In short: Naratek is already today thinking about the world of tomorrow.

“The focus is on topics that we pursue out of professional interest and personal curiosity. The Bystronic brand deliberately takes a back seat,” says Jean-Pierre Neuhaus, Chief Communications Officer of the Bystronic Group. “Naratek is a knowledge platform that addresses not only our customers but everyone who is interested in the world of tomorrow.”